The 30-minute “infomercial” of sorts, produced by the Obama campaign, will be airing tonight on several networks. Rumors are abound as to what it might contain. Some are questioning that it could include former President Bill Clinton on stage with Obama, making the case for him. We’ll see later tonight.
Report on it from Fox News:
Barack Obama plans to air a 30-minute commercial Wednesday at 8 p.m. ET on three major networks, as well as smaller outlets.
Coming just six days before Election Day, the purchase is one of the largest ad buys in election history. It will saturate the airwaves, even delaying the continuation of the fifth game of the rain-delayed World Series.
The Obama team bought time on CBS, NBC and FOX for about $1 million per network. The infomercial will also run on Univision, BET, MSNBC and TV One.
Flush with cash after record-shattering fundraising gained in part by reversing his vow to accept public financing, Obama has a huge financial edge in the last week of the campaign, having raised more than $600 million, including $150 million in September alone. Republican rival John McCain’s campaign is relying on federal funding of about $84 million for the entire period between the Sept. 1-4 Republican convention and Election Day, Nov. 4.
In the ad blitz, the Democratic presidential candidate will focus in part on real voters’ stories. Other political figures will make an appearance and the ad buy will dip into a live rally from Sunrise, Fla.
According to Advertising Age, Obama is on track to spend more on TV ads in the last 25 days of the race than McCain’s entire campaign.
I’m sure the full thing will be available once it airs if you’re so inclined to watch it. We’ll update here later tonight.
Article from Politico on whether Obama’s TV commercial is good strategy or overkill?
(Oct. 29) – Barack Obama will go on national television tonight and air a 30-minute infomercial about himself and his presidential campaign.
Several political image makers, both Republicans and Democrats, say it’s a smart move. But is there a risk of excess in it, as well?
While Obama hasn’t made many strategic mistakes in his campaign against Republican John McCain, he has, on occasion, shown a weakness for extravagance.
In July, Obama’s visits to Afghanistan and Iraq generated comforting images of the senator with military leaders and Iraqi Prime Minister Nouri al-Maliki. But his trip ended in Berlin with an image of 200,000 fans, mostly Europeans, chanting Obama’s name.
In August, his campaign navigated the minefield of the Democratic Party’s feuding families to pull off a convention that began healing the wounds between the Clinton and Obama camps. Then it came to its conclusion between two Greek columns where a triumphant Obama delivered an acceptance speech to a football stadium crowd of more than 80,000.
Today, Obama is dominating the television ad wars. As of Oct. 22, Obama placed 150% more ads than McCain in Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania and Virginia, according to the Nielsen Co.
Despite all that, and despite his lead in national and most battleground polls, the campaign decided to plunk down between $3 and $5 million to buy half-hour blocks of time at 8 p.m. tonight on NBC, CBS, Fox, Univision, BET, MSNBC and TV One for delivery of his final argument to the voters.
Could it seem to some voters like overkill?
Republican political strategist Alex Castellanos says that it might. But even his advice is to go for it. “It’s like football,” says Castellanos. “People may complain that a team is running up the score, but that team is still the one that wins.”
If anything, this won’t hurt him, unless the whole thing comes off bad or the live portion goes horribly wrong. Though I can’t see that happening since this will be the most scripted, tightly controlled broadcast they’ve ever done, I’m sure.
Stay tuned for analysis once it airs later…
Here’s the entire 30 minutes of the Obamammercial, as it aired on FOX, NBC, CBS, MSNBC, UniVision, BET, and TV One:
Sound off.. were you moved one way or another?
The Associated Press has done a fact check on Obama’s half-hour ad, here’s some of the report:
WASHINGTON – Democratic presidential candidate Barack Obama was less than upfront in his half-hour commercial Wednesday night about the costs of his programs and the crushing budget pressures he would face in office.
Obama’s assertion that “I’ve offered spending cuts above and beyond” the expense of his promises is accepted only by his partisans. His vow to save money by “eliminating programs that don’t work” masks his failure throughout the campaign to specify what those programs are — beyond the withdrawal of troops from Iraq.
A sampling of what voters heard in the ad, and what he didn’t tell them:
THE SPIN: “That’s why my health care plan includes improving information technology, requires coverage for preventive care and pre-existing conditions and lowers health care costs for the typical family by $2,500 a year.”
THE FACTS: His plan does not lower premiums by $2,500, or any set amount. Obama hopes that by spending $50 billion over five years on electronic medical records and by improving access to proven disease management programs, among other steps, consumers will end up saving money. He uses an optimistic analysis to suggest cost reductions in national health care spending could amount to the equivalent of $2,500 for a family of four. Many economists are skeptical those savings can be achieved, but even if they are, it’s not a certainty that every dollar would be passed on to consumers in the form of lower premiums.
THE SPIN: “I’ve offered spending cuts above and beyond their cost.”
THE FACTS: Independent analysts say both Obama and Republican John McCain would deepen the deficit. The nonpartisan Committee for a Responsible Federal Budget estimates Obama’s policy proposals would add a net $428 billion to the deficit over four years — and that analysis accepts the savings he claims from spending cuts. The nonpartisan Tax Policy Center, whose other findings have been quoted approvingly by the Obama campaign, says: “Both John McCain and Barack Obama have proposed tax plans that would substantially increase the national debt over the next 10 years.” The analysis goes on to say: “Neither candidate’s plan would significantly increase economic growth unless offset by spending cuts or tax increases that the campaigns have not specified.”
THE SPIN: “Here’s what I’ll do. Cut taxes for every working family making less than $200,000 a year. Give businesses a tax credit for every new employee that they hire right here in the U.S. over the next two years and eliminate tax breaks for companies that ship jobs overseas. Help homeowners who are making a good faith effort to pay their mortgages, by freezing foreclosures for 90 days. And just like after 9-11, we’ll provide low-cost loans to help small businesses pay their workers and keep their doors open. ”
THE FACTS: His proposals — the tax cuts, the low-cost loans, the $15 billion a year he promises for alternative energy, and more — cost money, and the country could be facing a record $1 trillion deficit next year. Indeed, Obama recently acknowledged — although not in his commercial — that: “The next president will have to scale back his agenda and some of his proposals.”
There are many more things they delve into, you can read the rest here if you’d like.