From Yahoo! News:
WASHINGTON (Reuters) – Democratic presidential front-runner Hillary Clinton has largely steered clear of traditional radio and television advertising, instead nurturing the Internet audience and drawing the largest number of online visitors.
Clinton, a senator from New York and former first lady, had the most visitors to her Web sites in August, almost 760,000, compared to her rivals, but she ran only about 2,200 radio and television spots so far this year, according to Nielsen data released on Monday.
Sen. Barack Obama of Illinois, who has consistently run second in national polls, was a close second in the number of Web page visitors with about 750,000 in August, but ran almost double the number of radio and television spots this year with 4,300.
Driving traffic straight to your own website makes perfect sense. You can avoid all the nonsense of the media and provide your message directly to the voters.
Among Republicans, former Tennessee Sen. Fred Thompson, who officially joined the presidential race in September, had the most separate visitors to his Web site in August, with some 410,000, according to Nielsen.
His numbers likely increased even further after he announced his presidential bid with a Web video.
Former Massachusetts Gov. Mitt Romney trailed with 291,000. Nielsen found he led the pack in advertising, running nearly 11,000 spots this year as he tries to introduce himself nationally — almost 10 times the number of the rest of the Republicans combined.
The internet was big in 2004 but the video element still wasn’t as prevalent as it is now. Web-based campaign announcements are now the norm and will no doubt become more pervasive come 2008.
I stand corrected according to Alexa:
Sure enough, according to Alexa at least, Ron Paul has the most reach over the past 3 months. Reach, as defined by them, is percentage of internet users so technically they are speaking about visitors it seems.
What is Reach:
Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that of all global Internet users measured by Alexa, 28% of them visit yahoo.com. Alexa’s one-week and three-month average reach are measures of daily reach, averaged over the specified time period.
Nielsen probably doesn’t track Ron Paul I’m assuming. Granted, the Nielson ratings are from August so the Ron Paul’s recent surge of traffic may not be registering yet. Especially since, according to Alexa, his reach is up 67% in the past 3 months so he was much lower in August compared to now.