Aside from running a very successful funding raising campaign, Barack Obama has also made excellent use of 21st century electronics with the application of text messages and Emails. With over $130 million dollars in the piggy bank, Obama’s campaign is seeking more donations in response to a recent McCain advertisement that falsely depicts Obama as a terrorist. In the past, the Obama campaign has used an opponent’s negative ads as a generator for income– urging their constituents to give money in order to display their rejection of negative campaigning.
On October 23, 2008, Obama campaign manager David Plouffe sent out a mass email request for donations, applying the now-traditional method of displaying condemnation for negative ads:
The Republican National Committee is distributing a mail piece that says “Terrorists” on the front and opens to a big picture of Barack saying “Not Who You Think He Is.”
John McCain — who promised to run a respectful campaign — said that he was “absolutely” proud of it.
Will you take a look at the mailing and make a donation of $25 or more to push back?
Will you fight back with a donation?
We have 12 days to make sure John McCain doesn’t win the White House through scare tactics.
Give this campaign the resources we need to fight back in the final push:
Obama for America
While it is important for the Obama campaign to condemn negative attack ads such as the recently approved by the McCain campaign, they need to be more careful about their choice of words.
In seeking out donations, Plouffe explained that McCain should not win the White House through “scare tactics.” Because of this utterly debased use of scare tactics, McCain might have a chance of winning, and this is the reason to donate money now. Unfortunately, Plouffe is engaged in a similar method of scare tactics– telling their constituents that McCain might win through dirty means unless they donate now.
Neither Party is playing by the rules of ethical conduct. Depicting Obama as a terrorist is at best erroneous racial profiling, at worst- racist. And in the case of the Obama campaign, they are seeking to make a profit over this event. Yes, one way of deterring negative campaigning is through the pocketbook. This is an effective and ingenious device in today’s political capitalism. But the purpose for giving should not be out of fear– especially considering the context.