No secret here, just the simple fact that Obama has raised obscene amounts of money and, therefore, has obscene amounts of money to spend on TV ads. This will benefit him in many areas since a well-written TV ad can work with some undecideds.
Story from the WaPo:
Barack Obama is outspending John McCain at nearly a three-to-one clip on television time in the final weeks of the presidential election, according to ad buy information obtained by The Fix, a financial edge that is almost certainly contributing to the momentum for the Illinois senator in key battleground states.
From Sept. 30 to Oct. 6, Obama spent more than $20 million on television ads in 17 states including more than $3 million in Pennsylvania and more than $2 million each in Florida, Michigan and Ohio. McCain in that same time frame spent just $7.2 million in 15 states. Even when the Republican National Committee’s independent expenditure spending in Indiana, Michigan, Ohio, Pennsylvania, Virginia and Wisconsin is factored in (a total of $5.3 million), Obama still outspent the combined GOP forces by roughly $8 million in the last week alone.
The spending edge enjoyed by Obama has been used almost exclusively to hammer McCain as both a clone of the current president and someone who is out of touch on key domestic issues — most notably the economy. The assertion of Obama’s spending edge has coincided with the collapse of the financial industry and a refocusing by voters on the economy to turn the election from a toss up to one in which the Democratic candidate has moved into a discernible lead.
Here in Northern Virgina, we’re getting hammered with ads since Virginia is a big battleground state this year.
I’ve seen this one running locally and nationally:
Just tonight I saw a minute-long spot which was a sort of biography crammed into an ad featuring the story of Obama’s father, grandfather, and mother.
Obama is certainly using this to his advantage as McCain cannot financially match with regard to the amount of ads running all the time. I have seen a few independent political action committee groups running ads against Obama like RightChange.com which is supporting McCain, perhaps that is his best bet, to rely on outside groups to counter Obama’s war chest.